Like many other technology companies working on mixed reality in recent years, Samsung has devoted a special focus to virtual reality and augmented reality technologies. A new patent application filed by Samsung confirms its attempt to enter the commercialization of reality-based technologies. In this patent, foldable augmented reality glasses are introduced with a display automatically switching on and off using frames of glasses.
Augmented reality technology is among emerging innovations that has attracted the attention of many people. A wide range of applications, and the growing and progressive trend of demand for augmented reality headsets, has led many companies, including Microsoft, Apple and Google to take action to develop this technology and market their products. Samsung, which does not like to retreat into any area of its harsh rivals, has kicked off going to the forefront of this impressive area with offering stunning innovations. Samsung's innovative product has significant differences with other similar examples, highlighting the company's particular attention to delivering products with a high level of innovation and a serious ability to compete in the market. While Microsoft's augmented reality headset, HoloLens, looks like a hollow industrial goggle around the head of the user, Samsung's unique design looks much like stylish and elegant sunglasses, being different even with well-known Bluetooth audio glasses, such as "Bose" and "Oakley".
In the new Samsung glasses, special magnets are used near frames hinges to enable the smart glasses to be switched on and off: on-and-off switching of glasses is done solely through opening and closing frames, which brings significant savings in energy consumption. Contrary to the clear description of display technology, the form and functionality of glasses are not detailed in patent US20190212566 published by the United States Patent and Trademark Office in mid-July 2019. However, it is possible that the frames of the glasses will include a variety of processors, or even short-range (Bluetooth) or long-range (cellular) wireless technologies.
Although this patent does not necessarily represent the commercialization of folding augmented glasses and their supply to the consumer market, such advances could provide new and exciting advancements in the development of wearable displays. In addition to Samsung's efforts, the vast activities of other technology companies (like Apple and Nreal) in the development of flexible hardware for augmented reality may boost this trend. Being quite keen on working in this area, Apple is reported to have set up a team of hundreds of active engineers to develop and finally provide an augmented reality headset by 2020.
In addition to the commercial augmented reality headset targeting public users, Apple is striving to develop an augmented reality based technology to help keep business records confidential. Using this technology, while the user browses the documents and views their content by looking at a screen, the outside observers can only see a fake version. The company has recently acquired a collection of patents from a bankrupt start-up company active in augmented reality that could be seen as a step forward for Apple's growing expertise in augmented reality.