A question catching the minds of many communication tools’ enthusiasts, especially smartphones, is the foreseeable future for this industry. With the emergence of smart glasses as a replacement for smartphones, the question is whether the countdown has begun to end the life of phones and the launch of a new generation of communication technologies? With Samsung's new patent for Augmented Reality (AR) contact lenses, it looks like the trend has begun and an exciting future lies ahead of the mobile industry.
AR technology is one of the emerging technologies that can affect human life in different aspects. Although, no cost-effective and applicable version of augmented reality wearable have been released yet, it seems that due to recent developments in AR, different kinds of customers are attracting to this emerging technology and things are changing. Samsung's new patent, recently granted by the US Patent and Trademark Office, introduces a kind of augmented reality technology lens that helps users experience different processes like shopping, working, communicating with others, and so on in a new exciting way. The new patent is in following of the company's efforts for developing augmented reality wearable, such as Samsung’s foldable AR glasses.
With almost 75% market growth of the VR and AR technologies in the next five years and reaching a market size of approximately $120 billion in 2022, we will undoubtedly see a surge in investment in AR wearable. Optimistically, the commercialization of the new generation of communication technologies is imminent and in the next five years, all people will use AR lenses. But the first step in this winding path of commercialization which will accelerate the emergence of this technology is patenting new innovations. Samsung's new smart lenses are similar to AR glasses, with much wider field of view. The new lenses provide a nonstop AR experience that solved some classic problems such as controllability of glasses or lack of aesthetics in comparison with products like Google Glass.